our approach

our approach

Spiritual wellness doesn’t have to be overwhelming. It can be meaningful while still being simple, fun, and beautiful. Smudge helps with a magical combo of gorgeous products and relatable guidance.

our committment

We dig deep to curate the perfect tools to meet your needs, created by a diverse range of artists and makers from around the world. We love our product partners and can’t wait to share them with you. We want to share everything we learn about the ritual of healing and wellness with you. We’ll never send you anything without guidance and contextual information.

More about our commitment to ethical and sustainable product sourcing

what is smudge spirited connection?

Smudge firmly believes that the spiritual wellness practice that will help you is the one you create that works for you. This is not a one-size-fits-all situation. What is universal, however, is that no matter what spiritual wellness looks like to you, connection is at its heart: the connection you have with yourself and the world around you. When we think about spiritual wellness, we think about five planes of connection. Get all these elements into working order? Watch the sparks fly.

what’s in a smudge story or smudge spell?

Each Smudge Spell provides all the products and relatable guidance to provide the foundation for a spiritual wellness practice focused on a specific occasion or life milestone, such as a new home or a new baby. Spells are one-of-a-kind packages that arrive all at once, making them the perfect gift for when you are searching for something as unique as your loved one.  

Our Smudge Story is for those who really want to dig in, providing a continuous experience that unfolds over time with a monthly shipment with a different theme and focus.